Pantone View Colour Planner DIGITAL AW 27/28 Modern Magic

Pantone View Colour Planner Autumn/Winter 27/28: Modern Magic

The Pantone View Colour Planner AW 27/28 offers an internationally established color forecast featuring market-ready trend themes and strategic keywords for the upcoming season. Titled "Modern Magic," this edition explores the intersection of the seen and the unseen, providing essential inspiration for the global lifestyle industry.

Strategic Color Trends for Lifestyle & Design

This seasonal color guide is an indispensable tool for designers and creative directors across multiple sectors:

• Fashion: Women’s Wear, Men’s Wear, and Activewear.
• Beauty: Cosmetics and personal care.
• Living: Interior design and industrial styling.
• Visuals: Graphic design and brand identity.

The Concept: Why "Modern Magic"?

For Autumn/Winter 27/28, we redefine magic. It is no longer just the archaic rites of the past or the alchemy of the 16th century; it is a "modern magic" that exists in our everyday lives. It is the quiet pulse between the known and the imagined.

As Arthur C. Clarke famously noted: “Any sufficiently advanced technology is indistinguishable from magic.” Our AW 27/28 palette is intentionally lighter than expected. This refreshing twist captures the sense of balance and lightness that modern consumers crave in an era of overstimulation and fast-paced lifestyles.

Seasonal Color Palettes & Themes

The "Modern Magic" edition is divided into eight compelling trend stories:

1. Elemental | 2. Levitate | 3. Elixir | 4. Nocturne
2. Equinox | 6. Ritual | 7. Manifest | 8. Abracadabra

Why Choose the Pantone View Colour Planner?

The Pantone View Colour Planner is recognized as one of the most commercially reliable color guides on the market. Published by David Shah (the visionary behind View Publications), it is celebrated for its spot-on accuracy and inspiring color combinations.

Trusted by Global Leaders: The trend intelligence found in this book is currently utilized by industry giants, including:

• Automotive & Tech: Mercedes, Sony Ericsson, Electrolux.
• Fashion & Sport: Hugo Boss, Puma, H&M, Mexx.