Trendhub Kids SS 27

Balancing creativity with commerciality, Trendhub’s seasonal kidswear forecast turns inspiration into tangible product development solutions. We explore the evolving mindsets and priorities of Gen Alpha (and their parents), highlighting influential cultural shifts and events, and translating these attitudes into inspiring applicable themes. Our SS27 book offers a deeper dive into design shifts, details and evolutions; what matters for kidswear.

SS27 celebrates a return to tangible, experiential childhood - where imagination, independence, and hands-on discovery reclaim space from screens. Across playful, outdoor, and family-focused experiences, the season champions real-world engagement, emotional learning, and connection to nature.

Defining movements include Gen Alpha’s preference for unstructured, unsupervised play, hybrid experiences blending digital and physical activity, and a rising wellbeing economy focused on shared family fitness and adventure. Free Play Fridays, the 2027 Bluey film, and the first Olympic Esports Games highlight the growing interplay between mindful screen use, active lifestyles, and consequential learning.

Design directions reflect these values: playful silhouettes, relaxed oversized fits, technical fabrics paired with vintage aesthetics, and hand- crafted textures. Seasonal palettes feature golden hour and earthen tones, layered natural hues and energetic glowing highlights set against unseasonal darks. Prints and graphics celebrate exploration, nature, storytelling, and sports, supporting collections that are tactile, versatile, and rooted in experiences children want to live, not just wear.

THE SEASON’S THEMES

01  SUNSET SESSIONS carefree retro summer play.
Blending retro sports and outdoorswear with skater-inspired silhouettes, and a palette that evokes a golden hour warmth, championing outdoor play and carefree summer adventures.

02  FIELD & BROOK nostalgic summers in motion.
Field & Brook blends classic sportswear, breezy cottons, and playful embroidery with bold sporting graphics, creating nostalgic, timeless summer looks for children of all ages.

03  STORYBOUND earthen tales brought to life.
Storybound blends folkloric prints, layered textures, and whimsical appliqués, creating storybook-inspired looks that spark curiosity, imagination, and playful exploration

04  COSMIC PLAYGROUND otherworldly play in motion.
Sport-inspired silhouettes meet fantastical textures and retro-future graphics, creating imaginative, versatile looks that balance movement, mystery, and everyday wearability for Gen Alpha.

05  THE GROWING CLUB cultivating earthen connections.
The Growing Club blends playful yet practical silhouettes with bright florals, verdant greens, and durable fabrics, encouraging exploration and connection to nature.